Why Social Media Impacts Small Business Growth

June 29, 2017 by Aaron Fung
Social Media

Social media has revolutionized the world – the way we do business, and the way we go about our daily lives. Is it old news? Perhaps! Yet the fact remains that social media continues to shape and to redefine our lives in new ways every day. Social networks are being used for everything these days – from keeping in touch with friends and family, to meeting new people and from shopping to finding new jobs or evaluating candidates for a position. With social media permeating through every other aspect of our lives, it is hardly surprising that it has become ever more essential for small businesses as well.

Social media has become an invaluable tool for businesses all over the world, allowing them to connect with a global audience and market their products through multiple channels. There are various reasons why social media marketing is essential for small business growth. Below are five reasons why social media marketing impacts small business growth.

Social media marketing is cost-effective

Social media marketing is a cost-effective marketing strategy for your small businesses. It empowers businesses to boost their internet presence with as little cost as possible. To small businesses, it is a grace from heaven. This is because it is free to open your business account on these sites, but where you need to spend a little money for its maintenance is on content, graphic creation, and for further developments. It has the ability reach thousands or millions of targeted audience within a short time and with less efforts.


This is an excellent platform to build your brand. You get to decide how to position your business in the minds of your potential customers. What do you have to do? Put consistent efforts on creating and posting valuable content over these sites (companies like us can help you with this!). This will build a growing reputation for your brand over time.

Generates Leads/Sales

Social media marketing plays a critical role in generating leads/sales for your small businesses. Based on research, it has 100% higher leads to close rate than outbound marketing. The most important factor in ensuring its success is to place consistent efforts in implementing and maintaining the marketing campaign. Our team offers social media campaign management services to help your business maintain consistent social media interaction. ¬†Over time, you’ll reap the benefits.

Direct Interaction with Customers

Social media marketing allows businesses to get their message across their customers- old and new alike. It is a two-way communication tool, by which, small businesses can engage their customers by conducting polls or surveys or by responding to the queries.¬† By this, the businesses can know about the targeted audiences – what they like/dislike about your products/services, what their needs and wants and so on. Accordingly, you can make necessary adjustments to provide quality customer service. This will build trust customers’ trust, and they will feel your business is credible.

Business Exposure

Social media marketing is an incredible tool for business owners who are interested in connecting with other professionals in the same industry. This helps in building a comprehensive network, helping you gain referrals as well.

Social media marketing has become an outstanding marketing channel. The trend of online marketing has been growing at a jet speed, and small businesses are now exposed to a wide web of potential customers. Social media marketing also has increased the advertising potential of the small-scale enterprises by enabling them to reach to a broad section of the online audience and at the same time, have helped them develop a supreme niche for themselves. For your business, it has the ability to drive your business to new levels of successes.

Our media marketing team would love to chat with you about discussing strategies to use social media to impact your business growth.

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